Contextual Advertising can be a very effective way of jump starting your website by reaching your target audience. At Blue House Media, our contextual advertising technology will maximize your ROI by driving targeted traffic to your website from your advertising.

Our network reaches over 155 million unique users and 5.5 billion searches each month. No other ad network features the combination of quality traffic along with unmatched flexibility and control to maximize your ROI.

Contextual Advertising uses keyword targeting to display your ad when the consumer is searching or browsing for your product or service. As the name implies, your ad targets the context of a consumer's keyword search or a web page that a consumer is looking at.

Say, for example, that you have a travel website and you target the keyword "vacation". A consumer either searches on the word "vacation" or visits a web page with the keyword "vacation" in the URL and your ad is displayed. The type of ad displayed depends on the type of campaign created (Pop-Under, Text Ad or Search Listing).

Behavioral Marketing displays ads based on a consumer's past browsing and search behavior. With behavioral targeting, ads are not displayed based on the context of a consumer's current keyword search or browsing activity. Rather, ads are displayed based on searching and browsing behavior over a period of time.

Using the same example we mentioned for Contextual Targeting, you have a travel website and you target the keyword "vacation". On Monday a consumer searches on the word "vacation" or visits a web page with the keyword "vacation" in the URL. Using proprietary tracking methods, our network is aware that this consumer has an interest in the travel category. As a result of their browsing behavior, your travel ad will be displayed to that consumer later that week or month, regardless of what they are searching for or viewing at that time.

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