A
targeted email marketing campaign, when
done properly can drive website traffic;
generate leads, sales and building
customer loyalty for much less than what
you'd spend on a traditional direct
marketing campaign. Successful marketers
realize the need to stick with proven
business models and utilize new
technology to expand their operations.
Even
with the enormous amounts of attention
that SPAM has created in our business
environment, email marketing is still a
valid and profitable way to communicate
with your existing customers; it can
also be the catalyst in acquiring new
ones.
A recent
Direct Marketing Association (DMA) study
determined that more than half of
e-commerce companies that engaged in
email marketing last year earned a
profit. according to the DMA, that
suggests that direct email marketing
works.
In
addition, they report that email
marketing generates the greatest volume
of online traffic for the money.
The DMA sites that at least 19 percent
of adult Americans have purchased a
product or service as a result of a
legitimate commercial email.
Managed
Email Marketing
One of
the benefits of email marketing is the
ability to obtain demographic
information on your customers when
signing up for an email newsletter. If
we know who your customers are; age
gender, income, interests for example we
can use this information to help target
products and services in a monthly
newsletter to better fit their needs.
Blue
House Media manages your entire campaign
including signup form, website
integration, monthly email newsletter
writing, design and distribution. We
even create and implement auto
responders. When a visitor signs up for
your free newsletter they get a special
welcome email and a follow up emails at
a specified intervals.
Response Rates
In most cases email marketing out
performs traditional direct mail
campaigns. Studies have shown response
rates for traditional direct mail
averages between 1% to 3% while email
response averages between 3% and 5%
depending on the industry and format.
Customer Retention
Email marketing has become one of the
most effective ways to keep in touch
with customers. Many businesses today
work hard to acquire new customers.
However, retaining them or getting them
to become a regular customer can be
equally as challenging. One of the best
customer retention strategies is to
implement a monthly email newsletter.
For a Free
Consultation on
Email
Marketing
Click
Here
