Link Popularity and Link Building is one of the most important factors in Search Engine Marketing. A quality link building campaign is one of the most important factors in Search Engine Optimization. This is a critical component for achieving and retaining top search engine ranking.

Search engines such as Google use link popularity as a major component in determining your position. The number of relevant inbound links to your site determines its popularity. In other words having links to other websites on your website does not help you in the rankings. It is the other sites that link to you that count. Think of link building as a measure of how popular you are. The more people that link to you the more popular you must be. All quality campaigns need to include both reciprocal and non-reciprocal links.

Link Popularity Quantity vs. Quality
To consistently achieve top search engine rankings, websites need inbound links. However, just Link building or having a lot of links to your site is not the answer. It is the quality and relevancy of those links along with the quantity that help you rank.

Here are a few guide lines that should be followed when creating any link building program:

• Links should be used only for ethical purposes. Use your links to point web users to useful and relevant information, not to deceive the search engines.
  

• Links can be bought, sold, traded, received or given away for free. No matter which strategies you choose, being creative can be a productive and efficient way to build links fast.
  

• Don't think about link building only for the purposes of search engine algorithms. Remember, what is best for your users will be the best for the search engines.

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